There are many factors that contribute to Newark’s uniquely flavorful nature. Founded in 1666, it is one of the oldest cities in the country and the largest and most populous city in New Jersey. Such seniority has fostered a rich history and unmatched culinary tradition. Located just a few miles from NYC, the authenticity you can taste in Newark’s restaurants is something you won’t find in the Big Apple or any other city in the country. We are convinced that Newark is America’s authentic food capital. We can’t wait for the world to know it.
In an era when everything seems to be faster, more accessible, and artificially enhanced, the city of Newark reminds us of how truly tasteful authenticity can be. More than just flavorful dishes, Newark offers real family traditions that have withstood the test of time. Its proximity to the airport has turned the city into a sought-after destination for hundreds of thousands of immigrants who found their pathway to the “American Dream”. Over the past 100 years, it is believed that Newark has received 300,000 immigrants, who, in addition to their resilient spirit, brought with them the flavors of their nostalgic memories. This diverse contribution not only made the city more flavorful but became an integral part of its identity.
Newark’s authentic flavors hail from every corner of the globe: Asia, Latin and Central America, Africa (including African American soul food), and Europe. Located in the city’s East Ward, the neighborhood known as the Ironbound is a “foodie’s Mecca” — a portal to a universe of authentic flavors that you will never forget. In the Ironbound, you’ll find bakeries, fish markets, and supermarkets that cater to the diverse communities through meticulous supply chains, ensuring that traditional dishes are prepared with original spices. Everything aligns to transport you to countries like Portugal, Spain, and Brazil—the three predominant ethnic cuisines in the neighborhood. Believe us when we tell you, you’ll experience the same level of rigorous authenticity you can find in any of these countries.
When it comes to the Ironbound, given our Portuguese background and extensive travels throughout these countries, we can vouch for Newark’s authenticity. We’ve had the opportunity to host Portuguese, Brazilian, and Spanish food connoisseurs who can attest to that. In a neighborhood where you’ll find restaurants like “O Escritório,” “Seabra’s Marisqueira,” and “O Preguinho,” it’s clear that “Americanizing ethnic traditions” is not even an option. This unwavering pursuit of authenticity makes Newark the food destination that every food lover should experience.
